Here at Asana we use the Asana product to manage our work all day every day. We’re working creatively with Asana to manage our workflows, just like you are! So, with this post we’re beginning a series about how Asana uses Asana. (Meta, we know )
How Asana’s Marketing Team Uses Asana
In this post we’ll tell you about how the Marketing team at Asana uses Asana. You’ve already seen thoughtful examples of content calendars in the Community, such as @paulminors’ informative post here. So, we’re going to showcase another type of workflow we rely on: communication design requests. We rely on our talented designers to make our product and all of our marketing collateral beautiful. We require a structured workflow to manage those requests so our designers have just the right amount of projects to work on and we have the design output we need. We use our Comms Design Requests & Sprint Plans project to organize this workflow. Take a look at the description of our structure and images of a demo Asana project below.
Our Comms Design Requests & Sprint Plans project is structured as follows:
Project name: Comms Design Requests and Sprint Plans
Project purpose: Team submits requests for a design, Asana project coordinator prioritizes and assigns design creation to designers, designers refer to this project to manage their work.
** Template task for every new request - includes custom fields and description structure
** Custom fields for timing, priority, approver, tier, related to KR, and hours
** Sections for new requests, needs more info, and designers
How the project is managed: one person (Lily in this demo) coordinates this project. When someone has a design request, they copy the template task, fill out all required fields, assign to Lily (project coordinator) and place the task in the Design Requests (put new requests here): section. At the beginning of each 3 week sprint, Lily prioritizes the requests, assigns them to designers, and puts them in the designer’s section in the project. If project timing is not distributed evenly, Lily comments on the task and adjusts or confirms timeline with the designer and the person who created the request.
What the project looks like:
REQUEST TEMPLATE TASK
COMPLETED REQUEST TASK
Please let us know if you have questions!